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Five reasons why CBD is becoming more popular in the sports industry

Five reasons why CBD is becoming more popular in the sports industry

Cannabidiol, or CBD for short, is a naturally occurring component of industrial hemp and among other things can be an ideal alternative for individuals who wish to experience some of the effects of marijuana without actually smoking it. While cannabis has been used for medicinal and recreational purposes for a long period of time, it has recently gained popularity in the sports business.  CBD manufacturers seeking new market prospects are investing heavily in the sports nutrition business, acquiring athlete endorsements and attempting to capitalise on the growing acceptance of cannabidiol's anti-inflammatory qualities among top athletes. The following are several important reasons why CBD is gaining popularity in the sports business.

CBD Can Reduce Inflammation

While many athletes use NSAIDS to alleviate inflammation-related discomfort, CBD has been demonstrated to cure inflammation without the negative effects. CBD has been shown to inhibit an enzyme called FAAH, which the body utilises to break down endocannabinoids, which act as neurotransmitters. A high CBD/THC oil is the most effective oil for inflammation. It works on the endocannabinoid system rather than enzymes like FAAH.

CBD Can Assist with Recovery After Intense Exercise

CBD enhances glucose absorption in muscle cells, aiding recovery after severe exercise. The faster muscles can heal, the faster an athlete may return to the gym or their next training session. CBD positively impacts mitochondria, which are linked to stamina and endurance and an athlete's endurance increases as mitochondria cells produce more energy efficiently.

CBD Can Assist with Muscle pain 

CBD has been shown to be effective at relieving muscle spasms. Spasticity in muscles is a common problem for those injured or suffering from certain conditions, such as multiple sclerosis. This is because CBD's antispasmodic properties aid in muscle relaxation and pain relief. This can be a significant issue for athletes who have sustained an injury and wish to maintain their physical fitness levels while recovering.

CBD Can Increase Serotonin Production

While serotonin is not an endorphin, it is incredibly important in keeping athletes focused and motivated. Serotonin influences mood and alertness, which in turn influences motivation to exercise consistently. CBD increases serotonin levels by blocking its reuptake into presynaptic cells. This makes CBD oil ideal for those who wish to work out longer, harder, and more frequently.

CBD Increases Endogenous Glycogen Synthesis

Endogenous glycogen synthesis, or the production of glycogen within the body rather than obtaining it from food or supplements, is a physiological process that can improve athletes' physical and mental performance. This means that following hard training sessions during which glycogen stores are depleted more quickly than they are supplied, CBD oil can aid in the repair of these glycogen stores, resulting in improved performance.



CFAH, CBDClinicals, NCBI: 1, 2, 3.

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